This is a guest post by Vikas Rawat from SeoBricks.com.
So you have created a Facebook Fan page for your website and hoping that fans will automatically come. This will never happen unless you are promoting a very popular brand.
So what you will do if you have a fresh new website and looking to increase your fan base. Lots of people make the mistake of buying Facebook fans.
In today’s article, I’m going to discuss 10 killer Facebook marketing strategies that will really help you increase your Facebook fan base as well as branding for your website on Facebook…
1. Build Your First 25 Fans Quickly
Once you have your fan page running, look for ways to get your first 25 fans very quickly. You should not hesitate in taking help from your friends, relatives to get your first target of 25 fans. And once you got your first 25 fans, click here to migrate to a shorter URL for your fan page.
2. Facebook Fan Page Widget
You should get a Facebook fan page widget here and place that on prominent positions on your website. Presence of Facebook fan page widget will give one more action elements to your website readers and thus will help you generate more likes for your business page on Facebook.
3. Facebook Contests
You can build some quick fans for your website on Facebook by hosting a contest on your Facebook page. To make your contest a success, you should work aggressively for its promotion and should give attractive gifts to the contest winners.
4. Promoting Your Fan Page
There are lots of measures you can actually take for the promotion of your fan page like using your fan page in your email signatures, in your guest posts, when replying to comments on other blogs and towards the end of articles on your website.
5. Regular Content Update
You should be updating your fan page with fresh content with an aim to do maximum interaction with your fans on your Facebook. It should not be the case where you just keep on sharing contents from your website on Facebook page. You should adapt a personalized approach when writing content on your fan page. Ask questions, take views from your fans about a topic, and share interesting images and videos on your fan page.
6. Use Email Subscription List
If you are maintaining an opt-in list of users who are really interested in your website products and services, sending an invitation should help you some extra fans for your business page.
7. Contact Import facility
Why not invite your friends on Gmail, Yahoo and Hotmail to connect you on Facebook. When they accept your friend request, you can ask them do a favor for you by clicking the like button placed against your fan page.
8. Welcome Landing page
Create a welcome landing page for your fan page with the intention to get more likes for your fan page. So your ‘welcome’ landing page should motive new visitors to like your fan page. You should be showing your ‘welcome’ landing page to all users who are not fan of your Facebook page.
9. Being More Active On Facebook
You can do lots of activities on Facebook that should promote your fan page even further. These activities can be in the form of being active on other popular Facebook pages, join popular groups, be part of contests on Facebook, write on others wall etc.
10. Use Facebook Ads
You can get some quick fans for your Facebook page by using the advertising option available on Facebook. You should be very targeted when using Facebook advertising.
I have seen these strategies really working for lots of websites when they were looking at ways to improve their fan base on Facebook. So I would suggest trying these techniques and if you feel I missed a killer fan page technique, please share in the comments section below.
A Note by Sushant: I am SURE you enjoyed reading this post written by Vikas. To make it more beneficial for YOU, I have thought to share something really great this time related to Facebook. You will simply LIKE it…But for that, you need to subscribe to my newsletter. So make sure you do it right now because the freebie will be going out tomorrow to all my newsletter subscribers ONLY.
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Thank you very much… I have to improve a lot yet, including the welcome page on Facebook and the blog itself. By now, I have shortened the URL thanks to your tips. 🙂
I’ll try the Facebook Ads later, after being sure that my content worth them. Mmmm… Maybe in a couple of years. 😆
These are some really great tips, I can’t stress how important the first one is though, for all of the fan pages i’ve set up, if I didn’t get 25 fans quick then it would stagnate and struggle to get anywhere, few of the other ones I hadn’t thought of before actually, cheers!
branding on FB is really an amazing idea and the suggestions explained here are very fruitful, thanks
Very nice read tho. Actually it’s really not so easy to get the wanted attention on facebook if you are just engaging into posting about the company itself without any value for the social masses. So these tips are really to be considered to make facebook fan pages a success.
These are some local ideas that I could have also tried. But I wonder why these ideas did not come to my mind. I was thinking so deep for my face book page fans that I just forgot to consider the basic ideas. Really nice tips. Thanks for sharing it with us. Face book is so popular these days and I have a lot of friends in my account. I think I will surely get more than 25 likings without even me saying. Now I know how to get started with it.
Very good killer strategies… working on you content is one of the strong points in making your page click. I like your idea about personalized approach. I think it is effective in gaining the trust of your fans and even possible fans.
Fan following also requires great efforts these days. But yes if you have a lot of friends than it is not a tough job for you. Then to add the first 25 fans will not be a tough task. Also marketing on face book is very easy. Post the ads and send invites to join the application. It’s that simple. Also advertising on face book is free of cost or if it charges, then the charges are comparatively lower. So advertising is also a means to market your product. You have to update your fan page and your site with something new always.
Wow I like those ideas above. I already have facebook fanpage I did the first two strategies. Its about time to do the 3 to 10. I just want to add that it is also beneficial to make lots of friends on your personal facebook account so that when you post blog update on your wall your friends will also be able to see it. Just imagine you have 4000 friends on personal account for sure you’ll get traffic even for a small portion of that.
The above mentioned strategies will actually help the marketers to increase the fan following. After all it’s important to get fan following so that other new customers should find your product trust worthy. Amongst all of them the most useful ones for me are using the e-mail subscription list, face book fan page widget and the welcome landing page. I think these ones are real good and will surely help me out to market my product in a much better manner.
I like the face book Contests strategies as it will impress and attract more visitors and I think it’s the best strategy to increase your fan following. The concept of welcome Landing Page is also a very unique concept. Instant and regular updates are really very important so as to keep your users active on face book. And I think that what face book is currently doing as of now. In some days I think face book will surely be the biggest fan of all the users around the world.