This is a guest post by Tom Mcloughlin who offers link building services with The WebMarketing Group.
Links are the fuel of SEO success so if you want to get good traffic from search engines to your blog then you need to get great links.
We all know about the fantastic value offered by guest posting, but what other ‘white hat’ ways can you get more links pointing to your blog?
The 3 ideas below will set you up for great results from your link building efforts and start the traffic flooding to your blog from search engines!
Infographics
Infographics aren’t a new method of link building, but they continue to generate huge interest around the web and will generate links too, if executed correctly. If you can bring together useful information in your niche and present it in a fun, appealing way, then it is almost 100% that other people will share it and link to it.
You can benefit from links in two ways with this tactic; either people will link directly to the page you show the infographic on your blog, or you allow them to embed the infographic on their own site, including a link back to your main blog url!
Either way, this method will undoubtedly generate links and buzz around your blog and kick your search engine rankings up the tables.
Create a Niche Directory
This requires a bit of initial investment, but that investment can be easily made back in a short space of time. By creating a directory in your niche you provide people with an excellent resource which they will definitely want to be a part of, whether they are a blogger or a commercial company. You can offer ‘Featured Listings’ which commercial companies will pay for and earn back your investment pretty quickly (and even make more!).
The key link building tip though is to offer reciprocal links to bloggers who can get a listing for ‘free’ (we’re all on a budget after all!).
However, the reciprocal link will not point to the directory, it will point to your blog, and provide you with a huge amount of one way links from quality sites.
Create a Viral Series
If you create a viral series that works, it is an outstanding way of natural link building.
The idea is to start of a blog tagging process which will continue to grow and reach far and wide, by asking bloggers to contribute to the series, then tag (read ‘link to’) another 5 blogs. You ask each blogger to link back to the ‘Rules’ page on your site in their post, meaning you get a link from everyone who takes part.
If only the first five take part then you get 5 links, if they all nominate 5 people who also take part then you get 25 links, if they all nominate 5 people then… well, you get the picture. It’s got the potential to gain a huge amount of links!
The crucial thing is to come up with an idea that will be both interesting and beneficial to other bloggers in your industry. Tripbase, a travel company, ran a series called “3 Best Travel Secrets” and they gained a huge amount of success and links from a wide range of travel blogs. If you can go a step further and make it a necessity that people link to the rules page then you’ll be on to a winner.
Hopefully these 3 ideas will give you some food for thought when considering how to get more SEO success with your blog. If you manage to put them all into action, then it’s a matter of when, not if, you start topping the rankings.
It’s time to look for new ways at getting links for your site, Google is hammering people how have spammy links and these suggestions are key right now, Just don’t go overboard and you’ll be ok
Great article Tom! Every blogger is all over traffic, links, guest postings, especially in the beginning! SEO techniques and tips are practically part of our lives. The 3 methodes you described, are very helpful and I will definitely try them.
Thank you for sharing your experience!
Yes I do agree that graphic representation of your business will surely promote your business as now a days media is receiving more importance. Also Infographs are appealing to eyes and attractive huge visitors eventually building bouquet of links ! Great Post !
Excellent post! I can add here to always maintain the quality of backlinks you are making for your site and also take care about the credibility of your site. Thanks for sharing this informative post.
The Infographics are the good ways of getting links , the only drawback of it is the lack of selection of perfect and interesting concept and content!! if the content is interesting and easy to follow and it’s unique definitely people will love to link to it!! Nice Stuff TOM! Thanks
Creating useful and interactive infographics is a nice idea, but to get a good backlink opportunity from it? one should have to make it viral across social networks.
Infographics is an interesting one and if you can come up with something original that people will share its a cert to drive traffic.
I’ve noticed a recent trend in services that will also help in creating infographics. Certainly an up and coming increasing popular category.
About the link directory it doesn’t have to be a niche, I have 3 danish link directories where ppl can get there link approved by linking to another one of my pages or by paying a fee.
And it works.!
But and that’s a big but, you have to want to do the work because there is a lot of work in the beginning. In order to get new link submissions you have to have a pagerank above 2, and a fair ranking on Google. But when that’s done, it’s just sit back and see you backlinks grow
Info graphics aren’t a new method of link building, but they continue to generate huge interest around the web and will generate links too, if executed correctly. If you can bring together useful information in your niche and present it in a fun,
How long do you think that backlinking will be an effective method of increasing your position on Google? Google is making it clear that they have no tolerance for unnatural links. As Google continues on its war path one has to wonder that will actually work in the future. I’m sure most blog owners would love to create unique content and let their site rank naturally, but everyone is full aware that their competitors are playing the backlink game so you are forced to play it as well. I just hope that the efforts being put forth will still be relevant as Google continues to release algorithm updates. Any thoughts?