This is a guest post by Tom Mcloughlin who offers link building services with The WebMarketing Group.
Links are the fuel of SEO success so if you want to get good traffic from search engines to your blog then you need to get great links.
We all know about the fantastic value offered by guest posting, but what other ‘white hat’ ways can you get more links pointing to your blog?
The 3 ideas below will set you up for great results from your link building efforts and start the traffic flooding to your blog from search engines!
Infographics
Infographics aren’t a new method of link building, but they continue to generate huge interest around the web and will generate links too, if executed correctly. If you can bring together useful information in your niche and present it in a fun, appealing way, then it is almost 100% that other people will share it and link to it.
You can benefit from links in two ways with this tactic; either people will link directly to the page you show the infographic on your blog, or you allow them to embed the infographic on their own site, including a link back to your main blog url!
Either way, this method will undoubtedly generate links and buzz around your blog and kick your search engine rankings up the tables.
Create a Niche Directory
This requires a bit of initial investment, but that investment can be easily made back in a short space of time. By creating a directory in your niche you provide people with an excellent resource which they will definitely want to be a part of, whether they are a blogger or a commercial company. You can offer ‘Featured Listings’ which commercial companies will pay for and earn back your investment pretty quickly (and even make more!).
The key link building tip though is to offer reciprocal links to bloggers who can get a listing for ‘free’ (we’re all on a budget after all!).
However, the reciprocal link will not point to the directory, it will point to your blog, and provide you with a huge amount of one way links from quality sites.
Create a Viral Series
If you create a viral series that works, it is an outstanding way of natural link building.
The idea is to start of a blog tagging process which will continue to grow and reach far and wide, by asking bloggers to contribute to the series, then tag (read ‘link to’) another 5 blogs. You ask each blogger to link back to the ‘Rules’ page on your site in their post, meaning you get a link from everyone who takes part.
If only the first five take part then you get 5 links, if they all nominate 5 people who also take part then you get 25 links, if they all nominate 5 people then… well, you get the picture. It’s got the potential to gain a huge amount of links!
The crucial thing is to come up with an idea that will be both interesting and beneficial to other bloggers in your industry. Tripbase, a travel company, ran a series called “3 Best Travel Secrets” and they gained a huge amount of success and links from a wide range of travel blogs. If you can go a step further and make it a necessity that people link to the rules page then you’ll be on to a winner.
Hopefully these 3 ideas will give you some food for thought when considering how to get more SEO success with your blog. If you manage to put them all into action, then it’s a matter of when, not if, you start topping the rankings.
Infographics seems to be a great way to get good legal links. Of course, you must come up with good, retweetable material.
If you plan to stay around for awhile, white hat is the way to go. Why waste your time playing games with Google? It makes a lot more sense to use that energy to find a method to put out good material.
There’s no denying that infographics are an immensely popular medium. They’re easy to share, visually appealing, and can easily convey a high volume of information quickly in a memorable way (if they are done right). The success of infographics as a tool for driving traffic and building links has made them ubiquitous.
Hi Tom,
I always find infographics both interesting and amusing as you easily get the point on what the author is trying to point out. With the viral-thingy, although it may be hard to create a good one, but once you do, I’m sure it will do wonders for your site.
All of your methods were unique. This is because most of the time people present same those methods in a rehashed form. But what I liked most was method number three, although I didn’t got your point as a whole. But it smells like something innovative.
It’s not easy to build quality links for your blog or site. It is all about considering such link building methods in mind and apply them when it comes to get success for your blog.
Link directories Niche or normal with reciprocal links, are a really good way to get backlinks to your website I have 3 of them and 2 of them you have to link to my website in order to get your link approved.
And the links are slowly increasing day by day, but before you can get ppl to do that for a link in the directory. You have to get a pagerank higher than 2 and a high number of indexed pages on Google, but when that’s done you can get the backlinks
Yes,it is very important to get above PR 2 ,which attracts the visitors to exchange links with your site,otherwise no one will be submitting.Again info graphics is also a good idea,if you can make it popular,you can get tons of links otherwise none.
I like the idea of directories.. in fact I think making and linking to personal, video, media, and S/M “directories” is the future of internet marketing. There’s some link trickery to be done and you can start accuratly tracking your S/M activity.
Hey Tom, This is a fantastic idea for link building. All idea are helpful and unique. I like the idea about directories and i also exchange link for good link building. Thanks for the article.
I’m aware of couple of methodologies, but I really liked the idea of Niche Methodologies. I’ve also read this sort of post that which explain us to create some controversial content to get backlinks, which also works like a charm.
Thanks for sharing tips 🙂
I’m not sure if this Infographics trend these days was only triggered by the algorithm shift recently introduced by Google a few months ago but that was a perfectly written advice to have good bait. As for the niche directory, I do agree that offering reciprocal links does the trick as well.
Thank you for sharing this post. The traffic of my website has increased since I have been commenting to various popular blogs. But then, I still need to make myself comment for at least 15 blogs everyday and of course, write new post a day. Sometimes, I also conduct guess blogging.