This is a guest post by Zac Johnson from ZacJohnson.com
This is the internet! This is the world of blogging and marketing! In the end it all comes down to who remembers who you are and what you are all about.
The importance of branding in today’s world of 900 million people on Facebook and millions of new blogs going live every day… is simply priceless!
In this post we are going to shoot out some of the easiest and most effective ways for you to increase your branding and exposure in the fast paced world of internet marketing, social media and blogging.
Create a Logo for Your Site or Identity
This one is almost a no brainer, but how many websites do you visit on a daily basis that still just have a basic text title. This is fine, but how many people are going to remember your name or site title without having something that stands out.
Creating a logo or mascot for your site can work for you 24 hours a day. You only have a few seconds to leave a lasting impression for visitors on your site. Give them someone they will see, and then next time they see it shown somewhere, they will remember where they saw it first.
It’s all about branding!
Keep All of Your Social Pictures Consistent
With all of the different social networks out there, mainly Twitter, Facebook and Google+, it’s important to make it as easy as possible for everyone to find and follow you.
Using the same picture or avatar in all of your accounts and profiles is a great way to give your audience ONE image that they will remember you by. This also applies to your blog commenting. Use the same images you are using in your social networks, for your Gravatar (blog commenting) image etc.
Mingle with the In Crowd and Be Found on All Networks
While keeping your social profile images in mind, it’s just as important that you are being found on all the social networks and ranking websites. The top players in the marketing and blogging game all have their inner circles of friends.
Make sure you take the time to follow all the top people and sites in your niche, while also doing what you can to make sure they know about you. This can be anything from saying “Happy Birthday” on their birthdays, or writing killer link bait blog posts about their sites or other interesting facts to grab their attention.
To find some of the top players and names in your niche market and what social networks they are on, be sure to join Klout and setup a free account. This is an excellent way for you to pull all of your social networks together, while making it easier for other people to find you as well.
Get Out There and Guest Post
Never before has there been a more effective and free way to bring promotion to your name or website. There are hundreds, if not thousands of blogs in your specific niche that are offering guest blogging opportunities to quality bloggers right now.
Not only can you earn incoming links from guest blogging, but you will also get massive exposure to a whole new set of readers, who may soon become readers of your own blog if they like your content. Don’t forget to respond to all blog comments, as this is extremely important for your overall brand exposure and showing you take the time and care about what people have to say.
No matter what type of business or blogging you are doing online, it’s very important to get the exposure and branding you deserve.
Building an authority blog and gaining the trust of readers and people on the internet takes a lot of time and work. Start increasing your branding efforts online right now.
An excellent post by Zac and I agree branding or logo of a blog if good creates a lasting impreesion on the visitor minds
Thanks Shitji, glad you liked it! Over the life of your site or blog branding can make a huge difference.
All of the above tips are worth reading & following. But only few people will implement them!
I loved your 2nd tip. I’ll follow from now on. Yeah it’s really important to make branding to stand out from the crowd. Equally important to maintain a BRAND ‘image’ (same profile pic everywhere!). Thanks for sharing..
That is correct! The majority of people will never take any action or do anything based on what is given to them. That is what makes the difference between those who succeed and those who just survive.
If your are an active member of a good online community, you will increase branding at exponential rate.
Avatar is very necessary as some bloggers do not publish the comments without avatar.
Another great post by Zach Johnson. Having a unique design and logo especially is important to your brand exposure.
Guest posting is another one of those ways of getting you site known as well.
Excellent article.
Wow Zack, interesting tips. I used to be a regular commenter on your blog, but then you stopped posting (this is like 2 years ago I guess). Anyways, nice to see you back again.
I agree, its absolutely essential to establish nice branding grounds because they always go a long way as far as long term traffic is concerned. 🙂
Great tips,
I too use the same Gravatar/image on all of my social profiles. And for the required I prefer the guest posting and blog commenting method.
Socializing with your readers and other bloggers brings in lots of benefits and thus they help you in increasing you readership.
Thanks for such an informative post 🙂
Nobody should deny the power that guest-posting carries. Today, guest blogging is one of the most effective techniques to showcase one’s expertise, attract new audience and increase the SEO score of a website or blog.
Thanks for sharing these wonderful tips.
The avatar is so important. I don’t even bother reading comments from someone who doesn’t include their pic. For the same reason, having a logo on your site is necessary.
Mingling and yet standing out as a leader is the balancing act. One needs to create an image through guest posts and quality comments that helps you stand apart. Yet, one must mingle with other people on the web, so they think, “(S)He is one of us.
Great tips!
Great cooperation! It’s tough enough to make interested lots of visitors within a short time about a product but your ideas are truly cool to do it instantly. Thank you so much for sharing the brilliant ideas.
I do believe in the first step very much as creating a logo is the first and foremost thing to increase your branding exposure online.