This is a guest post by Zac Johnson from ZacJohnson.com
This is the internet! This is the world of blogging and marketing! In the end it all comes down to who remembers who you are and what you are all about.
The importance of branding in today’s world of 900 million people on Facebook and millions of new blogs going live every day… is simply priceless!
In this post we are going to shoot out some of the easiest and most effective ways for you to increase your branding and exposure in the fast paced world of internet marketing, social media and blogging.
Create a Logo for Your Site or Identity
This one is almost a no brainer, but how many websites do you visit on a daily basis that still just have a basic text title. This is fine, but how many people are going to remember your name or site title without having something that stands out.
Creating a logo or mascot for your site can work for you 24 hours a day. You only have a few seconds to leave a lasting impression for visitors on your site. Give them someone they will see, and then next time they see it shown somewhere, they will remember where they saw it first.
It’s all about branding!
Keep All of Your Social Pictures Consistent
With all of the different social networks out there, mainly Twitter, Facebook and Google+, it’s important to make it as easy as possible for everyone to find and follow you.
Using the same picture or avatar in all of your accounts and profiles is a great way to give your audience ONE image that they will remember you by. This also applies to your blog commenting. Use the same images you are using in your social networks, for your Gravatar (blog commenting) image etc.
Mingle with the In Crowd and Be Found on All Networks
While keeping your social profile images in mind, it’s just as important that you are being found on all the social networks and ranking websites. The top players in the marketing and blogging game all have their inner circles of friends.
Make sure you take the time to follow all the top people and sites in your niche, while also doing what you can to make sure they know about you. This can be anything from saying “Happy Birthday” on their birthdays, or writing killer link bait blog posts about their sites or other interesting facts to grab their attention.
To find some of the top players and names in your niche market and what social networks they are on, be sure to join Klout and setup a free account. This is an excellent way for you to pull all of your social networks together, while making it easier for other people to find you as well.
Get Out There and Guest Post
Never before has there been a more effective and free way to bring promotion to your name or website. There are hundreds, if not thousands of blogs in your specific niche that are offering guest blogging opportunities to quality bloggers right now.
Not only can you earn incoming links from guest blogging, but you will also get massive exposure to a whole new set of readers, who may soon become readers of your own blog if they like your content. Don’t forget to respond to all blog comments, as this is extremely important for your overall brand exposure and showing you take the time and care about what people have to say.
No matter what type of business or blogging you are doing online, it’s very important to get the exposure and branding you deserve.
Building an authority blog and gaining the trust of readers and people on the internet takes a lot of time and work. Start increasing your branding efforts online right now.
The key is Being Active and exposing your website Socially on Social Media Channels. Understanding Social Media Marketing and how to use it to the up-most benefit to your business and or personal persona is key to success. Social Marketing can be very time consuming and should be researched carefully before choosing to jump on the bandwagon.
It’s definitely important to have a consistent image throughout the web to make sure that your internet presence is unified and not fragmented.
I do have a question though. Do you have any on websites that list blogs that are accepting guest posts? I’m in the HR niche, and I was wondering if anyone had access to a directory where I could find some blogs to share my content on.
Thanks!
I just got a simple logo made. I think a logo is important part of branding. I like your suggestion of having a consistent look across all social network . Branding is so much about perception and you have to pay attention to details in order to succeed
A lot of people obviously fail in the 2nd tip. Lots of blog visitors don’t have avatar in their profile. It’s a just a small picture but a big factor in internet marketing. Nice quick tips Zac.
Honestly apart from Guest blogging or even better from Guest Blogging is Social Media campaign.. Everybody is running after Guest blogging, so If you are not doing it you can still survive, but if you are not using social media’s then you are surely missing the larger picture.. I have seen and noticed that out of 100 social media campaigns only 10 are excellent, that will certainly get traffic, rest all are just CRAP!
So if you have a winner product, use the social media intelligent, it will be the for traffic and earning!
Darin, agree with you completely. Social media is the way to go, its just that not many people are utlizing social media correctly to reach the target audience..
Hi Zac, thanks for sharing your tips with us.
Guest blogging is very important these days – and not only for traffic or links. Mixing with commenting on other blogs it really works. You build not only your brand and credibility, but also relationships with other bloggers.
BR, Chris
Such a great post. You have to engage your readers/visitors for maximum exposure but the simplest trick is to provide valuable and quality thing, you need to be more honest and professional to build friendly relationship with your readers.
Wherever i go I find Zac’s Post. 🙂 So many guest Posts in so many blogs! Well i have thought of Guest Posting so many times but have not started yet. I was waiting for my blog to get filled with some articles. Can you please suggest me Zac whether i should start Guest Posting now or fill my blog with more contents and then go for it. Presently there are 13 articles in my blog! Suggestion please!
Social media is the main source for your exposure and branding… Create company profiles in major social networking sites and optimize them using SMO techniques so that your business will gain max exposure…
Wow, it’s great to see you here sharing with us tips and advices Zach 🙂 Guest blogging is probably the most powerful these days for traffic generation and SEO. However, you must make sure that your website looks good to welcome new visitors 🙂