This is a guest post by Sonia Jackson. Welcome to my web-site www.custom-essay-writing.org
Posting guest articles on other Blogs is a great way to promote your own website. Choosing where to post, however, is the deciding factor of the success of Guest Blogging.
Here are few things you should consider when choosing where to Blog.
Site Content
It is advisable to choose Blogs related to your website. This is not necessary, but it will make sure that the people who are reading your articles are looking for exactly what you are providing. This will make sure you get regular traffic from that website.
Posting on irrelevant sites is not as effective. Posting, for instance, on a gaming site and including a link to your literature website in the post may cause few people to click on your link. Most people, however, would not be interested since they would be reading that article because they want information on gaming, not literature.
Traffic
Naturally, the more traffic a Blog has, the more people are likely to visit your site. More people will be hitting your links and sharing it on social networks if they like it.
You can check the traffic of websites using several tools. One such is Alexa, which offers free web metrics. It allows you to see how many people visit a site and how many other sites link to this one.
You can also use the Double Click Ad Planner by Google. It is basically designed for people who want to judge which site is better to advertise on. It provides web metrics, including impressions and clicks.
By using these tools, therefore, you can judge which site has more traffic and a more user tendency to hit links. You can then guest post on a site that is most likely to generate traffic for your own site.
Page Rank
It’s a metric by Google which ranks websites on a scale of 0 to 10, 10 being the highest which is only attained by the most popular websites.
Page rank is not given according to the traffic on a website. In fact, a site with great traffic may be ranked low if it is not properly Search Engine Optimized. This judges the popularity of a website on the basis of quality of links pointing to it. The “Page” in Page Rank, actually stands for the name of the creator of the ranking system. His last name was “Page”.
You must go with a site that has a good page rank. This is because this page is likely to appear among the top results on Google.
This means that more people will be visiting it and, thus, there will be a higher probability of your Blog post being read and your link being clicked on. Several tools can be used to determine page rank. However, this must not be the only or the main tool when deciding which website to post on. It should, rather, be a complementary factor to finalize your decision.
Diversity
Once you attain some guest posting opportunities, you should focus on adding diversity to your link portfolio. This is important for several reasons.
For one, posting links on pages with high traffic will naturally generate more traffic for you. You must, however, make sure that you are posting on different Blogs that have different topics.
If, for instance, you are posting for your financial website on every other financial Blogs, the traffic would be limited to a certain circle. The overlap may limit your readership substantially.
You must, therefore, cover different industries that are closely related. For a financial website, such as, you can post on Blogs that cover separate branches like banking, home loans, mortgage frauds, etc.
You may even go for some different niche like Business Management. This diversification will ensure that people from different circles are reading your post and visiting your site. Posting on similar Blogs all the time, on the other hands, will limit your audience.
Conclusion
Nevertheless, guest Blogging is, perhaps, the best way to get exposure for your website or Blog. You can aim at the traffic coming to a Blog and make this divert to your site simply by coming up with a good piece of writing that cleverly incorporates your links into it. It is, therefore, a great way to market your Blog.
You must, however, choose the right platform to make the maximum out of guest blogging. You should also ensure that the blog posts are of a high quality, thus ensuring that these will capture your readers’ attention perfectly.
I’m really interested in this. I’m semi-new to the ‘blogosphere’ and have been hearing a lot about ‘guest posting’ and ‘page rank ‘ . . . So although some of your article went ‘over my head’ I still found it very useful! Thanks.
I’ve never attempted guest-blogging before. I know it’s a valuable way to share your expertise and to get noticed, but I’ve just never attempted to do so. There are a few blogs out there that I’ve really wanted to share in – I’ve published online for quite a few years now. Maybe I’ll take the leap and go for it.
Hi Sonia,
Great tips. I agree that guest blogging is one of the best ways to drive fast targeted traffic to your website.
I would also add that when you’re seeking to start guest blogging, you want to make sure that you’ve created enough (high quality) content on your blog to sustain the traffic your guest posting will drive.
That way you’ll retain as many of your new visitors as possible because you’ve provided additional value to the audience your building.
Thanks for sharing these great tips with us!
Ti
Hi Sonia I believe that there are more parameters which we can check for finding blogs. Like the moz rank and custom rank greater than 30. Not only that we can post on smaller less traffic blogs to drive traffic from google by doing proper seo on those articles. These are my insights
The only idea i find relevant is guest posting on those sites which has some decent amount of traffic on it.Because traffic means money,if a blog is not having traffic then it means no visitors and no engagement.
I always choose the blogs that has relevent content in the niche and that blog must be active, the owner and regilar visitors
Thanks for the good info about guest blogging. I agree that you should post on blogs within your niche – or at least related to it in some way that its readers might be interested in your content. Also, even if a blog ranks well, I would steer clear of guest posting on poorly-written or blogs that are obviously overly focused on monetization and not on providing quality content to readers.
If you want to be a good blogger you should cooperate only with the best bloggers. It’s a simple formula of success)
I agree with all four components you mention to finding the appropriate blog for guest posting, especially diversity. When I limit myself to blogging about fitness, not only did I get bored, it limit my readership significantly.On my newest blogging platform (link to this post) I blog for all things of human interest and commercial purpose..More challenging and definitely more fun
I often look for blogs with overlapping, but not 100 percent similar content. If your blog sounds like exactly the same sort of thing as the blog you guest post on, readers have no reason to visit
Sonia, these tips will really help to find the right blog for your niche. For me site content and PR rank is very important. I always keep this in my mind before doing a guest post. Nice blog and keep up the good work. New follower of this blog!