This is a guest post by Sonia Jackson. Welcome to my web-site www.custom-essay-writing.org
Posting guest articles on other Blogs is a great way to promote your own website. Choosing where to post, however, is the deciding factor of the success of Guest Blogging.
Here are few things you should consider when choosing where to Blog.
Site Content
It is advisable to choose Blogs related to your website. This is not necessary, but it will make sure that the people who are reading your articles are looking for exactly what you are providing. This will make sure you get regular traffic from that website.
Posting on irrelevant sites is not as effective. Posting, for instance, on a gaming site and including a link to your literature website in the post may cause few people to click on your link. Most people, however, would not be interested since they would be reading that article because they want information on gaming, not literature.
Traffic
Naturally, the more traffic a Blog has, the more people are likely to visit your site. More people will be hitting your links and sharing it on social networks if they like it.
You can check the traffic of websites using several tools. One such is Alexa, which offers free web metrics. It allows you to see how many people visit a site and how many other sites link to this one.
You can also use the Double Click Ad Planner by Google. It is basically designed for people who want to judge which site is better to advertise on. It provides web metrics, including impressions and clicks.
By using these tools, therefore, you can judge which site has more traffic and a more user tendency to hit links. You can then guest post on a site that is most likely to generate traffic for your own site.
Page Rank
It’s a metric by Google which ranks websites on a scale of 0 to 10, 10 being the highest which is only attained by the most popular websites.
Page rank is not given according to the traffic on a website. In fact, a site with great traffic may be ranked low if it is not properly Search Engine Optimized. This judges the popularity of a website on the basis of quality of links pointing to it. The “Page” in Page Rank, actually stands for the name of the creator of the ranking system. His last name was “Page”.
You must go with a site that has a good page rank. This is because this page is likely to appear among the top results on Google.
This means that more people will be visiting it and, thus, there will be a higher probability of your Blog post being read and your link being clicked on. Several tools can be used to determine page rank. However, this must not be the only or the main tool when deciding which website to post on. It should, rather, be a complementary factor to finalize your decision.
Diversity
Once you attain some guest posting opportunities, you should focus on adding diversity to your link portfolio. This is important for several reasons.
For one, posting links on pages with high traffic will naturally generate more traffic for you. You must, however, make sure that you are posting on different Blogs that have different topics.
If, for instance, you are posting for your financial website on every other financial Blogs, the traffic would be limited to a certain circle. The overlap may limit your readership substantially.
You must, therefore, cover different industries that are closely related. For a financial website, such as, you can post on Blogs that cover separate branches like banking, home loans, mortgage frauds, etc.
You may even go for some different niche like Business Management. This diversification will ensure that people from different circles are reading your post and visiting your site. Posting on similar Blogs all the time, on the other hands, will limit your audience.
Conclusion
Nevertheless, guest Blogging is, perhaps, the best way to get exposure for your website or Blog. You can aim at the traffic coming to a Blog and make this divert to your site simply by coming up with a good piece of writing that cleverly incorporates your links into it. It is, therefore, a great way to market your Blog.
You must, however, choose the right platform to make the maximum out of guest blogging. You should also ensure that the blog posts are of a high quality, thus ensuring that these will capture your readers’ attention perfectly.
Guest blogging is one of the best strategy to promote your business online, Sonia Jackson outlined good tips finding Gust posting blogs. It not only helps promote your website but also build good relationship with various bloggers in your desired niche and helping you gain authority to your business.
I know almost everybody is now looking at “Guest Posting” to be the core in building links but “Guest Posting” is not really about just getting a link back to your site or blog. I see it as building a relationship with other bloggers within your niche, helping each other out by
providing a content that can help there readers and followers.
I am a beginner and learning lots of things each day,you have provided a wonderfull guide for guest posting.This will help me to choose the right blog for guest posting.I think there will be no need for a video blog like mine to concentrate to a niche,any good blog with authority will do.
You are right, many people don’t get the actual importance of quality backlinks which are provided from guest posting and this is the reason why they don’t spend more time on that.It’s very essential for a blog’s success and sustainability.
Some of the highest traffic websites will also accept guest posts for a fee (sometimes small, sometimes pretty substantial) as the traffic that will come through from a well written guest blog post on an appropriate site can covert remarkably well depending on the offer.
Not forgetting the link juice that a guest blog will pass on to your own site, helping it to rank better itself – particularly if your guest post has few outbound links on it and the page has a high page rank.
Remember that strictly speaking paid or “sponsored” links that are not set as no-follow are against Google’s Terms of Service… not that that’s going to stop many people!!
Thanks for this valuable tips, I’m still in the process of knowing the tactics in guest posting. I agree, its more likely effective if we’re focusing in our own niche base from what your blog/site has most likely to offer and your visitors expectation.
If you’re active on social media sites like Facebook, twitter etc you’ll get to know relevant blogs in your niche easily.
Moreover when you network with the like minded people, you’ll also be building healthy relationships. Guest blogging is no doubt, one of the great ways to build online reputation.
Great share Sonia!
Good informative article. Being an avid guest blogger myself, I find this technique very easy to use and faster. Only thing is you need to be a bit proactive and try to grab the opportunities before somebody else does.
Some top websites even pay you for writing an amazing article as well some sites, though they might not accept guest posts regularly but at times they have some slots open which can be very lucrative for a business.
Hence just be updated on what’s happening and I am pretty sure you can be a master of guest blogging.
If you want to run a successful link building campaign using guest posts then chances are you will not give so much importance to what Page Rank a site has. Page Rank is updated rarely and often times good quality sites have a very low or no Page Rank at all.
This was a great post. Have you considered adding coverage for Blogger Link Up or My Blog Guest? Those are two of my favorite sites for finding guest posts. This gave me some really great ideas that I’m going to followup on. Thanks so much!