If you’re going to be a successful blogger, one important point to keep in mind is that you should update your blog regularly. By regular, I simply mean that you should define a schedule and STICK to that schedule. Do NOT wander off that schedule, ever.
But, that’s difficult, right? Why?
The major reason why people tend to lose interest midway through their blogging is because they start out wrongly. They decided to blog about something that was not really their point of interest. So, primary rule to success is – Blog about what you love!
Here I share 4 reasons why you should blog regularly:
A Regular Schedule Turns Readers Into ‘Loyal Readers‘
The idea is pretty simple. When you plan and stick to a schedule, your readers get used to that schedule. Eventually, they don’t have to rely on the blog feeds either. As long as they are well aware of your posting schedule, they’ll generally visit your blog themselves on days when they expect you to update the blog. Finding fresh content gives them a reason to keep coming back!
You Lose Traffic When You Deviate
Consider the point above. When loyal readers re-visit your blog, they do so with the expectation of reading something new. If you regularly SKIP your scheduled posting times and neglect the entire blogging area, then these visitors will gradually get disappointed. They won’t be able to keep track of your blog updates and quite a few might simply stop visiting you. This generally leads to a decline in traffic (and a sharp decline, mind that) which is the last thing you want if you’re aiming to be a successful blogger.
Regular Updates = Higher Search Engine Positions
Obviously, Search engines want content. They love content. Everytime they visit your blog, they’ll scrape it for new content. If they find it, they index it. And when they index it, you have more pages indexed in a particular search engine. That, in turn, means you have more chances of people visiting your blog when they’re searching for something, as with the addition of each new blog post, you basically widen the scope of topics you cover. And the more pages and quality posts you have indexed, you get more authority in the search engines. Anyone who has a basic idea of success, would not disagree with this post!
Regular Updates Get You More Backlinks
Don’t forget that quite a few of your readers are also bloggers(in most of the niches). And when you regularly update your blog, every once in a while they’ll like something you posted and link back to you from their own blogs. What does this offer you? Free backlinks! Who would not want free backlinks? All it takes is some time to stay true to your schedule and you get so many benefits without having to actually work hard for them.
Conclusion
There’s countless advantages of regularly updating your blog. More traffic (which leads to more revenue), more exposure, you establish yourself as a professional in your blogging niche, etc. Of course, it all requires you to stick to your schedule. And if you’re short on time, then plan a schedule that does not require too much time, but can still effectively keep your blog fresh!
Are you able to stick to your schedule? If not, what makes that thing does not happen? Let me know by commenting below.
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You have made some very good points, and explained them very well. There are a few blogs I like, but they are not updated as frequently as I hope. This makes me think the blog owner is not interested in the topic.
Yup, that may be the reason. But you can not surely say that the blogger is not interested. There could be some other problems also. But it’s readers mindset that most will think like that and so I included that reason in this post.
But atleast, the blogger should right up the reason as a blog post if he/she will be away from the regular blogging schedule.
The blogger should have a blog backup if he is leaving blogging for some time.
Hmm… Something to think about but i think a beginner blogger should work the hardest to grow his blog and repeat readership. I know some gurus that post once in 3 days now but did 3 posts per day per blog 4 years ago when they started.
Yeah, that’s right. A newbie blogger should have a better blog updating schedule. They should not take hint of creating their blog schedule from other professional bloggers whose blogging schedule may be of updating once a week or so..They should not forget that these professional blogger who are blogging from a long time are already having tons of articles on the blog to which search engines or other websites are bringing loads of traffic every day and these blogs usually have big readership/followers which won’t die easily.
this blog i usually update 1x for 1 weeks. But My Primary blog update 4x for 1 weeks. In my primary blog i usullay update with schedule posting from blogspot.com. Because google like update blog. and my keyword blog usually be 1-10 top keyword in google search engine.
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If its not daily, you should be posting once a week. Posting on weekdays will be the best, I think. This is because that more people tend to surf more on weekdays.
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That is 100% true that we have to do blogging regularly because consistency and persistence.
The more your write the more you gain knowledge about internet marketing..
Thanks for sharing this post
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Great post. The point of blogging is to keep people informed about new things happening, and whilst regular updates could mean different things to different audiences, I can relate to the need to keep all your news/blogs recent to keep your readers/subscribers interested in returning
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content issue is a headhache for a lot of bloggers. beacause it mus t be new and fresh content
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I agree it also stems consistency, readers and search engines both love consistent streams of articles if you ever want to increase or decrease your posting consistency make sure to do it very gradually or it can have negative effects
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I agree totally I update my blog daily with a new post. More traffic, fresh blog content, equals more traffic for your blog. Great points!
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This is easiest to keep up with on a personal blog. Because if people are interested in your life, then they’re interested in whatever you do. They won’t get bored, and they WANT to read about some mundane things sometimes! So don’t worry about “my life is boring” and just post!