email marketing campaign

This is a guest post by Michael Cusden from

Strangely enough, sometimes the best way to see whether your email marketing campaign is doing well or not is to do some internal testing. Just for a moment, you can disregard what your metrics and analytics tell you and put the changes you want to make out to your subscribers directly.

But, first, let’s figure out how to set up testing so that it provides you with honest-to-goodness results.

  1. Pull 100 random email addresses from your list
  2. Divide them into two separate groups
  3. Only test one change at a time
  4. Set one group as the control (what you’re already doing) and the other as the change
  5. Monitor the results
  6. Request feedback through directed surveys about which your subscribers prefer

We’re going to look at 4 of the most common places that marketers like to update in their emails and walk you through how to do it.

Click to continue reading…