Writing Headlines That Work Is A Blogging Skill

by Jane Sheeba · 20 comments

This guest post is written by Jane Sheeba of Problogging Success who has an awesome free e-course for killer content creation. Be sure to check it out!

Your blogging success greatly depends on your writing skill. As you progress from the level of a novice to the experienced blogger, you can experience endless ways to improve your writing and thus you will be able to engage your audience and define your own success story.

OK, what about headlines? They are the crucial bits that get your blog posts read.

Let me get straight to the meat of this post.

Writing Headlines

Scintillating Headlines

You should understand that people will overlook the content if you fail to provide attractive headlines. It is not only new visitors but also the loyal audience who has subscribed to your emails or RSS feeds that will always focus on headlines. Hence, you should write headlines in such a way they should catch the visitors’ eyes.

If you fail to churn out an inquisitive caption, the visitor will not go through the rest of the content as well. If you think about it carefully, the reason for reading a particular paragraph in a newspaper is that you are influenced by the inventive headlines that will create interest to read the following lines as well.

Ways to get better your headlines

You can create a headline with a query. For example, you can ask a question: Can you exchange words for money? This question will provoke interest to figure out how money can be generated through words. It will make the reader to go through the piece of writing. If a person is desperately looking to vent his writing skills, he or she will not falter to read the entire story.

You can include headlines that have ‘why’, ‘where’, ‘when’ and ‘how’ parts. The following examples can help you creation of headlines in this direction:

  • How to prevail over stress?
  • What websites will assist you discover right resource on any topic?
  • What makes your web pages load very slow?
  • When should you upgrade the anti-virus software?
  • Why lifestyle will influence your health?

You can also explore numbered items, best and worst on various topics. For example, you can write: Top 5 ways to improve your fitness, 3 important factors that give you long life, best ways to reach visitors through social media, worst blog designs, and best ways to convert your audience.

The examples provided above are meant to give you an idea or to give an approach that will help improve your headline writing styles. In fact, as you go through your blogging horizon, you will keep on exploring and delivering headlines that attract the audience all the time. The end result should be the creation of headlines that add value to the audience.

You should inculcate the habit to scrutinize headlines that are published in various leading newspapers and magazines. It is desirable to prepare scintillating headlines first and the following lines should be prepared in tune with the headline (that is, deliver what you promise). As far as possible, the length of blog titles should be short. The font size of the headlines should be big and they should be in a readable format.

With a little patience and practice you can work out on headlines that can confine the audience and you will have fun in creating such headlines as well.

Classy techniques

As you plan for headlines, you should think out of the box. Sometimes, you might want to create headlines that are controversial. You can include ‘call for action’ headlines.

Usage of most appealing and killer buzz words will encourage readers to go through the passage. As and when you get an opportunity to cite the reference of a celebrity or the sharing of a joke will have the power to attract your readers.


By choosing headlines relevant to the context you will attract readers and make them to stay on your blog. You will make your readers realize that their stay on your blog is worth their time and effort.

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About Jane Sheeba

Jane shares the elements of successful problogging at her blog Problogging Success. She offers two free ebooks "Problogging for Newbies" and "Your Guide to Better Time Management" upon subscribing to her blog. She has an awesome guest blogging guide to help you become a champion in guest blogging.

has written 6 superb article(s) on this blog

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Nanm February 13, 2013 at 5:46 pm

In blogging, it is very vital to have catchy headlines. They do play a very big role in order to get the good amount of visitors. It should be attractive regarding the blog post.. Some handy tips are given here for writing useful headlines. One can surely develop this blogging skill by considering these tips.

Vikram February 17, 2013 at 10:56 pm

Heading is most important for any article. It is the first impression of any article on any visitor’s mind. If the heading is not good enough or not appropriate, visitor won’t even read further. You have described way to write a good headlines in a very simple way which is very comforting. I ma sure it will help me a lot in writing heading for my blog’s post. Thanks for sharing this.

Anup February 18, 2013 at 10:43 pm

Using the words like ‘why’, ‘how’ and ‘where’ actually prevokes reader to read the post. This strategy actually works because I’v used the same technique with my blog in the past. And yes, writing a compelling title is indeed a blogging skill. The more you have the skill the more you’ll attract the readers.

Thank you so much for the wonderful post.


Atul Kumar Pandey February 24, 2013 at 12:23 pm

Deciding headlines for every post of your blog is just equal to job of newspaper article writer. Choosing killer title is one of the tough job really as I experienced.

Avnish Gautam March 16, 2013 at 3:45 pm

If bloggers want to make really attractive headlines for search engines and readers both. Then make headlines in two parts, first half with putting keywords in it and make second half readers friendly. I always apply this method for my blog. Thanks.

Abass Toriola April 18, 2013 at 9:59 am


Thanks for the post. I agree with every point you made. Headlines could make or mar any piece of writing. The difference between a post that gets read and one that is ignored is the headline.

Sanjay Bajaj May 5, 2013 at 6:33 am

Hi Jane

Completely agree with the message – Headlines will bring you the traffic – but the article also needs to have meat to keep them engaged.

I think a catchy headline even gets an Author thinking about it a whole new way – and write content to keep up with the expectations set. With the little bit of writing I have done, I feel when I have the right headline – it sets the tone for the rest of the article.


Chavol June 4, 2013 at 9:36 am

One must keep in mind that kick ass headlines should also be for SEO purposes and not only for the readers attention. As one response was, do one headline for catching the readers attention, and do a sub-title or sub headline for SEO purposes. Keep your readers happy and keep Google happy (uh, alert is more like it)!

Aqiyl Henry June 5, 2013 at 4:27 am

I totally agree that writing the provocative headlines is a skill, and thought needs to be put thought needs to be put into writing them. Headlines need to be keyword heavy, but also should flow. Test your headlines by typing them into a search engine to see how the top ranking links are written.

Ahsan June 9, 2013 at 8:04 pm

A catcy headline interests the readers to read the content in brief. An estimate says that most of the readers read the headline first & if it interests him, he will read the content. So every blogger needs to write unique & catchy content.

You mentioned some nice technique to make catchy headline. I love to apply your tips

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