This is a guest post by Carlo de la Paz from Branders.com.
Planning for email marketing strategies is like producing a film or movie. There are many “production stages” involved.
In filmmaking, you can’t just grab a video recorder and shoot scenes right away. You need to follow a timeline that will allow you to take care of the many aspects and requirements of the project.
It is the same with email marketing. There is a need to follow a sequence so you can plan, execute work properly, and finally, gauge the results.
If film making has pre-production, production, and post-production stages, so does email marketing. You need to make sure to adhere diligently to these three stages so you won’t miss anything.