Niche marketing is about focusing your marketing efforts on a particular market segment, or “niche” and creating a product and/or service that speaks directly to that niche.
So, how specific is a niche? Well, let’s look at a couple of examples:
- Market = “Pets”
Niche = “West Highland Terriers”
- Market = “Food”
Niche = “Organically grown berries”
- Market = “Clothes”
Niche = “Tailor made suits”
- Market = “Finance”
Niche = “401K Retirement Plan Advisors”
The list could go on and on… and on… but hopefully you get the point. A niche is basically just targeted subsection of any larger market. Niche marketing is focusing your marketing efforts on that subsection to provide them with the tools, services, and/or products they need.
Top 10 Search Terms:
• marketing campaign • niche marketing plan • niche marketing campaigns • Niche marketing • campaign