multivariate testing

This is a guest post by Ruben Corbo

Online marketers understand the importance of creating and deploying optimized landing pages that are designed to convert.

These pages are the first thing that your potential customers will see when they visit your site, so it makes sense to make them as effective as possible so you can grab their attention and get their email addresses while you’re at it.

So what makes a landing page good and effective? What elements on the page can you do without? There’s no fixed formula when it comes to creating an effective landing page, because it all depends on what will work best with your target audience.

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This is a guest post by Blake Sanders from

The human brain is a phenomenal thing. It solves problems in ways incomprehensible to most people, and it responds to some information better than others.

Understanding this nature is helpful when website, business, and blog owners look to convert more of their visitors into “customers”. One tool that helps us understand this is multivariate testing.

Unlike A/B or “split” testing, multivariate testing (“MVT”) tests many aspects of a system at a time to learn of the relative impact of that change. The impact of these tests oftentimes leads to higher conversions in the form of newsletter signups, sales, feed subscriptions, and other pivotal elements that increase conversions.

In this article we’ll touch briefly on the impact of multivariate testing.

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