This is a guest post by Borko Simms who is a contributing author at WebmasterFormat.com
Back in the Old Days of the internet, you could boot up your machine, type in the URL, and go make coffee, confident that your page would be just about ready by the time you got back with your cup of joy. Web designers worked hard to make their pages load faster in those days. Now, faster hardware and modern technology have made a lot of us casual about speed.
Page Speed – the speed at which your website loads – isn’t currently a major factor in search, but Google has talked about adding it to the algorithm. Where Google leads, Yahoo and bing will follow. But even without being included in ranking algorithm, your speed can have effects on search if other webmasters choose to link to someone faster instead of you.