This is a guest post by Adesoji Adegbulu of AdesojiAdegbulu.com in which he guides us to increase google quality score for better ppc marketing.
Google Quality Score is a number that Google awards each advertiser. The score is developed based on the quality of your ads, the click through rate they receive, the quality of the landing page/website you send the user to and the overall value you provide to the user and the network.
The higher your quality score, the lower advertising prices you will pay.