personal branding

This is a guest post by Zac Johnson from

This is the internet! This is the world of blogging and marketing! In the end it all comes down to who remembers who you are and what you are all about.

The importance of branding in today’s world of 900 million people on Facebook and millions of new blogs going live every day… is simply priceless!

In this post we are going to shoot out some of the easiest and most effective ways for you to increase your branding and exposure in the fast paced world of internet marketing, social media and blogging.

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This is a guest post by Sharyn Sheldon from

Have you become wrapped up in the personal branding quest? Between social media consultants, life coaches, marketing experts, and other blogging gurus; creating your own personal brand can sound like a complicated exercise.

Among other things, you’ll need to discover what really matters to you and your target audience, where you provide unique value, and how you want to be perceived.

While the process of putting together your total personal brand “package” sounds daunting, it’s far easier to communicate to the world than you think. It’s not as if you’re creating a product from scratch. You already exist!

One of the things that all your consultants might forget to tell you is that the real you is what matters most in building credibility. As soon as you start trying to market an artificial personal brand, people will see right through it and you’ll lose the trust you were striving for in the first place. And we’re not just talking about bloggers here. These principles apply to everyone.

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