personal brand

This is a guest post by Sharyn Sheldon from

Have you become wrapped up in the personal branding quest? Between social media consultants, life coaches, marketing experts, and other blogging gurus; creating your own personal brand can sound like a complicated exercise.

Among other things, you’ll need to discover what really matters to you and your target audience, where you provide unique value, and how you want to be perceived.

While the process of putting together your total personal brand “package” sounds daunting, it’s far easier to communicate to the world than you think. It’s not as if you’re creating a product from scratch. You already exist!

One of the things that all your consultants might forget to tell you is that the real you is what matters most in building credibility. As soon as you start trying to market an artificial personal brand, people will see right through it and you’ll lose the trust you were striving for in the first place. And we’re not just talking about bloggers here. These principles apply to everyone.

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Top 10 Search Terms:

• identify yourself • twitthis com

This is a guest post by Karan Singhal who provides SEO services at Trafficke who is today telling us how to create a good personal brand by giving your voice to the content.

As a blogger, your job is to write useful and helpful content for your readers. You want to provide as much as possible for them, in hope that they’ll become more than just “regular” visitors.

But did you know that your voice and personal brand is the part of your content that does this?

This is a little confusing, let me explain a bit.

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Top 10 Search Terms:

• your voice