Jesse Langley

This is a guest post by Jesse Langley from TechNected.com.

Along with other social tools, every blog in existence has an email sign-up. Signing up for an email is a sign of faith in the blog from the visitor. They’re putting their faith in you to give them interesting, relevant content.

Like any social contract, though, there are consequences if you break that trust: the dreaded unsubscribe button.

If readers unsubscribe, you can pretty much guarantee they won’t be coming back to your blog. Most people passively cut through their email content. Once they’re annoyed enough with you to actually go through the process of unsubscribing, they’re annoyed enough to stop visiting your site. Email marketing is only as valuable as its content.

The worst thing you can do is tell your readers every single time a post goes up. The truth is, they may love your site, but no one but your mother cares that much about your site. The trick, then, is to find a balance between overwhelming your readers and not communicating with them at all.

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This is a guest post by Jesse Langley from TechNected.com.

There’s a corollary to the famous P.T. Barnum quote, “There’s a sucker born every minute,” and it is: “and when they grow up they buy +1 button votes.”

The phrase itself might not stick, but bloggers who see shiny gold in any of the numerous ads by companies selling such things should stop and say, out loud, one mind-clearing word: Panda!

What are the odds that the search-engine force that introduced that most recent of updates to its own algorithm won’t be able to detect – and downgrade – sites using such black hat gaming schemes?

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This is a guest post by Jesse Langley who is a freelance editor and blogger operating from the Midwest. Langley is writing on behalf of Colorado Technical University.

Blogging is serious business—at least it can be. There are people who use their blogs as online portfolios to showcase their work, people who use blogs as tools for political activism and people who use the blogs as a way to make a living.

However you use your blog, it’s important that your content is engaging, thought-provoking and above all, well-written.

The best blogs have great content, and great content should be your top priority. Finding the strengths and weaknesses in your writing can be tough. It’s hard to be objective about your own writing, and it can be even harder to find flaws in pieces that you’re passionate about.

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This is a guest post by Jesse Langley for Aiuniv.edu.

Blogging is viewed as one of the simplest activities to do on the web. Anyone can blog. Blogs are free to make; there are plenty of free hosting sites where many bloggers go to start writing. Yes anyone can blog, however not everyone should.

There are many blogs out there that are just hard to read. The content, itself, isn’t physically appealing. The structure doesn’t conform to any known writing structure and often the spelling is atrocious. This isn’t typical of all blogs, but you have to wade through a lot of garbage before you find any gems.

If you want to avoid your blog becoming internet garbage, there are a couple of ways to improve it to make it more legitimate.

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