This is a guest post by Cory Collins from PageOnePower.com
Anyone who’s spent anytime blogging can readily relate to tales of bad SEO. Blog comments that hardly seem to be English, guest post request spam, and a constant stream of content solely designed to build backlinks.
And it’s unfortunate. Because I believe link building, done properly, is more about personal human interaction than anything to do with a search engine—crazy, right? Let me explain.
First you need to understand the reason most people start a blog, is because they’re passionate about something. They want to share their passion with the world. But, maintaining a blog is a lot of work. Often for little or no money.
So, some blogs start looking for content contribution from outside sources, such as guest posts. Or maybe they are just looking to build more of a community. Either way, they want their blog to stay passionate, on point, and high quality. Generically written, bland, vanilla posts written only for a backlink is the last thing they want.
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